About this project

Loftex is a unique international brand of environmentally sustainable bath towels made from recycled goods. You can find these around the world in retailers such as Target, Bed Bath & Beyond, Wayfair, Costco, Wal-Mart, and Kohl’s to name a few. Our team developed front-end and back-end of this site. This website is heavy on animation throughout. The objective here was not only to showcase the brand but to immerse the visitor in their proprietary processes. This static layout aspects were designed by a strategic partner, Spark.

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